a
communications inc.event
In this Issue!
Why Cleveland
and the
North Coast?
Page 2
INTERNATIONAL TIRE EXHIBITION & CONFERENCE Vol.1 No.1
I-X Center
Page 2
SHOWBIZ -
Helpful tips for
ITEC Exhibitors
Page 3
Exhibit Floor Plan
Pages 4 & 5
Aftermarket
Advisory Council
Page 6
ITEC Momentum Building
Exhibit Floor Quickly Taking Shape
The International Tire Exhi-
bition & Conference (ITEC)
has a simple philosophy: a tire
show should be about tires and
tire professionals. And if the
early returns are any indication,
that simple attitude has been
met by exhibiting companies
with a resounding “we’re in!”
ITEC exhibitors have made
quick selections in what has be-
come the talk of the tire indus-
try from one end to the other. As
one exhibitor quipped, “There‘s
nothing better than a tire show
gaining traction!”
More than any one thing, the
“working tire show” concept of
ITEC has excited the industry
with a buzz heard from technol-
ogy and manufacturing to deal-
ers, distributors and
recyclers…finally a tire show
just for tire professionals!
Ray Evans, Hank Inman Join Harold Herzlich
in Leading Conference Program Development
vital. “With the tire knowledge
that Ray and Hank bring, collectively we will create a working
tire show environment that will
educate independent retail and
commercial tire dealers and
other businesses involved in the
wholesale, commercial, off-the-road, farm, retreading and recycling segments of the industry.”
See ITEC, Page 4
What Exhibitors
are Saying
Page 6
Ray Evans Hank Inman
For David Zielasko, Editor
and V.P./Publisher of Tire Business and Publisher of Rubber &
Plastics News, getting the expe-
Harold Herzlich David Zielasko
rience of Ray Evans and Hank
Inman in their roles of chairing
the aftermarket/distribution
portion of the conference was
See Ray Evans, Page 6
ITEC “Tire Professionals” Theme Finding Home
Questions &
Answers
Page 7
Exhibiting
Questions?
Our ITEC staff
is Here to Help!
Page 7
No doubt you have noticed
the theme that separates us
from any other tire industry
event: “We are Tire
Professionals.” A highlight of
ITEC 2010 attendee promotions
is this theme carried out in
three attractive posters and inserted in key issues of RUBBER
& PLASTICS NEWS and TIRE
BUSINESS. A total of 140,000
posters have been distributed
and are showing up on the walls
of your customer and prospect
showrooms, waiting areas, office lobbies and common work-places to reinforce our
We will be investing hundreds of thousands of dollars in
attendee promotions and, like
the poster campaign, all designed to deliver the right audience of dealers and
manufacturers to you.
We Are Tire
Professionals
As we move forward in 2010,
potential ITEC attendees will be
exposed to the educational as-
pects of the conference – the
community of ITEC tire profes-
sionals. See ITEC Tire Professionals, Page 8
