a communications inc. event

In this Issue!

ITEC Registration
and Hotels
Page 2

INTERNATIONAL TIRE EXHIBITION & CONFERENCE Vol.1 No. 2

SHOWBIZ -
Helpful tips for
ITEC Exhibitors
Page 3

Manufacturing
Technical
Presentations
Page 4

ITEC 2010 is All About Tires
Presentations of
Interest
for Everyone
Page 5
Exhibit Floor Plan
Pages 6 & 7

impact but not so frequent that people feel burnt out and faced with tough budget decisions.” The North American tire industry is the second largest tire manufacturing region in the world. The fact that ITEC continues to tap into this vast manufacturing attendee potential is exactly why Arie Kroeze, president and CEO of VMI Americas Inc., agreed to be a

Corporate Sponsor as soon as See ITEC 2010, Page 6

The Most Comprehensive Educational Conference in the History of the North American Tire Industry

For Steve Hutchinson, vice president of marketing at Toyo Tires USA Corp., an ITEC Corporate Sponsor, ITEC is the right show at the right time.

Steve Hutchinson Arie Kroeze

“Toyo Tires is proud to support the 2010 ITEC Show. We believe our industry is big enough to stand on its own and have a show dedicated to tires. Our industry needs a show that brings us all together with our dealers in an environment that is right for doing business in all product categories. We also think the every-other-year format is the smart choice. It is frequent enough to have

Tire
Dealer / Aftermarket
Conference
Presentations
Page 8

Roundtable Panel
Discussions
Page 9

This will be the first time in
North American tire industry
history that one event will have
such an extensive educational
program encompassing all
aspects of the tire industry. Ray
Evans, aftermarket conference
chair, believes “it is more
important than ever for the
manufacturers, distributors,
retailers and commercial deal-
ers to work together to provide
the professional services that
the consumer and commercial
fleets have grown to expect. The
need for a focused forum such
as ITEC in 2010 to discuss these
ideas is paramount.”
Harold Herzlich, manufactur-
ing conference chairman, agrees
with Evans. “We are all tire pro-
fessionals, no matter if it’s the
technician developing a new
compound or the technician put-

Q&A
Page 10

See The Most, Page 4
ting on a new set of radials—
quality tires, high productivity in
the plants and selling more tires
is the name of the game in the
next decade.”
Evans and Herzlich have con-
firmed that there are more than
130 planned seminars, 4 panel
discussions, 5 special presenta-
tions and 4 interactive work-
shops hosted by a group of
renowned industry experts.

Special Presentations
Page 10
Interactive
Workshops
Tire Experts to Discuss
Important Issues in
Roundtable Panels
University of Akron
Tire Mechanics
Short Course
Page 11
ITEC Sponsors
Page 12

The interactive half-day workshop Recycling And Retreading Bring Value To The Tire Industry will be on Monday, September 20. The workshop will be moderated by Denise Kennedy, founder and president of DK Enterprises. Kennedy brings over 20 years of expertise to the recycling

See Interactive Workshops, Page 4

industry and is a valued liaison to the tire recycling and tire-derived products industries.

“Sustainable solutions is the cornerstone of DK Enterprise's business philosophy which is the hallmark of long-term partnerships. Together we can help the environment and sustain our natural resources,” said Kennedy.

Denise Kennedy

See Tire Experts, Page 9

ITEC 2010 Tire Industry Panels feature professionals sharing their secrets on how to jump start your passenger and LT high performance sales and have more satisfied customers to showing how the right product in the right application can give superior performance.