ITEC 2010 is All About Tires

he learned about the expanded
format. “VMI has been partici-
pating with ITEC from the first
event in 1994. My opinion is
that it’s the only U.S. show that
over the years has really focused
on the equipment side of the
tire industry, and it’s always
been a good opportunity for us
to show new developments to
our customers. When asked two
years ago about the new format
for ITEC, we quickly decided to
participate as one of the corpo-
rate sponsors. It’s important for
North America to have a show
that encompasses the different
aspects of the tire industry
under one roof. ITEC will do
that by getting the distribution
side of the industry involved,
thus bringing in a wider variety
of attendees.”
The exhibit floor continues
to grow with new exhibitors
since Feb. 1, 2010, including:

Spadone-Hypex, Inc. BST Pro Mark Tube & Solid Tire Customer Link Ken-Tool Kobelco Stewart Billing Inc. Poling Group Double Coin Tires/ CMA LLC Automotive Distribution Arnco Gaither Tool Company, Inc. Regloplas Corporation Yxlon International Goodway Rubber Industries Techking Tires Limited Wyko Tire Technology Care Car One /GE Money Seifert Companies Hamamatsu Corporation Mac Tools Wanda Boto Tyres Firestone Industrial Products China Rubber Industry Assoc.

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Every aspect of the I-X Center is designed to enhance the attendee and exhibitor trade show experience. The attendee parking area is just steps away from the main entrance to the show.

According to Jermey
Levine, director of events for
the I-X Center, “we have
everything you need right
here under one roof! With a
large variety of options,
there is sure to be something
to please everyone. The ITEC
Food Pavilion offers many
different serving eateries
including Greek, Italian,
Mexican and the all-
American favorites! The
Fresh Market Café offers
cafeteria style entrees, as
well as salads and wraps.
There is plenty of seating to
accommodate both small and
large groups in the Food
Pavilion, which has seating
for over 1,000 guests.”
The Performance Tire Café is
a themed white tablecloth
restaurant allowing attedees to
relax in a different atmosphere
until they are ready to go back
and enjoy the show.

ITEC 2010 at the I-X Center is unlike any trade show said Levine. The wide open exhibit area has great sight lines. The conference program presentations are in large comfortable rooms. And Internet cafes provide relaxing Internet access.

“We have watched millions of visitors come through the I-X Center doors over the years and are always pleased to see them walk out with a smile. Whether it be a family event, a consumer show, or a trade show, we strive to make sure you enjoy your visit to the I-X Center and leave with all your expectations fulfilled,” added Levine.