Dealer/Aftermarket Conference
Presentations (Subject to change):
How To Effectively Sell To Customers
Dave Crawford – ATD
Understanding Cash Flow
Norm Gaither – 20 Group
Dealer Issues
Involving Sales and
Services
How To Increase Your Profit On
Every Tire Sale
John Bishop –
Automotive Training Institute (ATI)
Selling Winter Tires vs. Snow Tires
Marc Bujold – Nokian
Selling And Servicing Super Singles:
Choosing The Right Tire
Don Baldwin – Michelin
Monitoring Your Cash Flow, Credit
Availability, Profitability And
Inventory Turns
Kurt Geisheimer – Consultant
Marketing Your
Business More
Effectively
Private Brands: What’s The Future?
Bill Hirst – Treadways
Scrap Tire
Disposal Issues
Advertising – What Media To Use
and When To Use It
Gary Kirschke – Toyo
Budgeting
John Bishop –
Automotive Training Institute (ATI)
Wheel Torque Parameters
And Solutions
Max Barton – Myers Tire Supply
How To Get Rid Of Scrap Tires And
Abide By The Law
Gordon Gough – Ohio Tire and
Automotive Association
Evaluating The Local Competition
Brian Sexton, Jim Bundick –
AutoTech
How Credit Cards Can Drive Sales
David Jelley – GE Money
The Importance Of Proper Tire Repair
On Passenger Through OTR Tires
Buck Blair - Tech International
The Importance Of Dealer Image
Randy Clark – Dunn Tire
Employee Stock Ownership Plans:
How They Work, Are They For You?
Managing Dealer
Resources Outside
The Dealership
Using PR To Expand Into
The General Automotive Market
Drew Shippy –
Pinnacle Communication Group
Succession Planning:
Running The Family Business
Paul Sullivan – Sullivan Tire
Service Counters –
Point Of Sales
Marketing To Women
Holly Buchanan - Author
Price For Profit
Cal Ganda, Virag Kovacs –
Continental
Marketing To Hispanics
Claire Wynn – W&M
Improving Dealer Showrooms And
Making Them More Effective
Gary Hoyt – MCA Media
Business
Management
Finance For Small Business
Gary Sutherland – SCORE
Family Business Mistakes:
“Do It Now”
Denise Warrum –
Family Business Advice
How To Get Credit From
Alternative Sources
Gilbert Goldberg –
Small Business Administration (SBA)
Top 10 HR Issues Facing Small
Business Employers
Tom Crookes – Vorys, Sater,
Seymour and Pease LLP
Training
TPMS: How To Quickly Resolve
Service Issues
Scot Holloway – Bartec USA
How To Go About Offering Training
In A Productive, Valuable Way
Dominic Umek –
Conrad’s Tire Express
Incorporating the
Internet into Your
Business Plan
Effective Use Of Social Networking:
How Big Will This Become?
Rod McGregor – Crowell,
Montgomery & Clark
